“I encourage everyone in the company to come up with ideas. My assistant has a music background, so I’ve been encouraging him to try composing music based on his DNA. I’m not guaranteeing we’ll do something with it, but I think that good ideas can come from anywhere.”
From Liz Welch’s “as told to” profile of Anne Wojcicki, president of the genetic-testing services company 23andMe, in the June 2012 issue of Inc. magazine.