“‘We had noticed that women were running through airports,’ (Joan) Helpern said. ’We decided to make shoes for women who run through airports.’”
From Paul Vitello’s obituary of David Helpern, “the business side of the husband-and-wife apparel design team known as Joan & David,” in The New York Times on June 10, 2012 (referring to the duo’s first product, in 1967, “elegant, comfortable — and non-high-heeled — shoes”).